Fun over financial

Embarking on a project or business just for shits and giggles, rather than aiming to bathe in pools of money, is like drinking a mug of inner joy. It's the entrepreneurial equivalent of dancing in your living room with no audience but your cat - who’s asleep. Without the looming shadow of profit margins, you're free to chase your whims, whether it's turning your collection of vintage 1980s VHS videos into a museum or creating a service that designs and delivers sloth t-shirts. The world is your oyster.

When the only ROI you're worried about is the happiness and satisfaction the journey becomes a train ride of joy, wild ideas, and the occasional "Eureka!" moments start to happen. In the world of passion projects, success isn't measured in pounds and pence; it's measured in smiles, absurdity, and the sheer delight of doing something just because it's fun.

If you can afford it or do it as a side hustle give it a try. Even if you need to investigate capital, if it brings joy is it any more outlandish than a holiday or a new car? Who knows something big may come out of it.

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Time is a finite resource

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The way to get started is to quit talking and begin doing