The fabric of consumerism

Sarah, an avid smartphone enthusiast, cherished her iPhone 14 as more than just a device; it was a symbol of cutting-edge innovation, personal connectivity and status. The sleek design and advanced features made her believe it was the pinnacle of technology and provided her with bundles of electronic joy. Her iPhone 14 seamlessly integrated into her daily life, becoming an extension of herself. Even though the device fulfilled all her requirements, she was both curious and excited about the next incarnation and what magical features it would deliver.

However, when Apple introduced the iPhone 15, Sarah's eagerness turned into a strange mix of anticipation and, unexpectedly, disappointment. The incremental improvements, though objectively impressive, failed to meet the heightened expectations she had developed. The inner fuzzy glow she was expecting didn’t really happen and she felt that she’d been sold a lie by both the marketeers and herself.

Sarah's experience reflects a broader aspect of human psychology—the constant pursuit of novelty and the innate desire for the next big thing. In a world driven by technological advancements, the human psyche is conditioned to crave the latest and most innovative products. The introduction of a new iPhone triggers a cycle of anticipation, purchase, and eventual longing for the next iteration. It's a testament to how human emotions are intricately woven into the fabric of consumerism, where the desire for the newest and best often overrides the satisfaction derived from the current possessions.